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This is not a right wing resource, but if you’re interested in learning about the arguments and historical evolution of ideas that underpin economic liberalism/neoliberalism, I highly recommend Geoff Mann’s Disassembly required : a field guide to actually existing capitalism. It’s concise, relatively short, and treats the ‘other’ side like rational actors (which is important for understanding, I think).
Ofc this would only help understand people who are quite well informed.
It’s part of a shifting norm and shifting norms are always controversial. Especially norms that involve opening up bodily autonomy, dignity, or respect to previously excluded groups.