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I like your idea of reversing the question. On their own I’m not big on sour cream or mayonnaise, but either of them mixed together with the right seasonings or sometimes even together with some seasoning and I can’t get enough. Mayo is nasty, but a garlic aioli? Fricken great. Plain sour cream? A tad on a baked potato is fine, but a chipotle lime crema? I might lick that up off the floor…
I may have missed it in another comment, but I believe part of it is the cost of lives. During the space race someone dying would’ve just been part of the risk. Now we are using more automation and a human fatality might risk a company’s ability to continue its pursuit.